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How to build your image - from appearance and good upbringing to cultural identity and values. How to launch your ideas and views and introduce them to your business partners and in the media and not fall victim to manipulation, propaganda pressure and fake news. How to be both fun and authoritative on social media and how to apply and receive support as an influencer.

This school will help you understand and speak the "language" of the body, things, food, clothing and design. It will help you understand the jargon of different groups - young people with their inherent rebellious culture, the middle class, "white collars", intellectuals, bohemians, etc. and to align your communication and behaviour according to their expectations.

Because elegance is a remarkable means of communication, in which the first impression leaves lasting traces!


Teacher

Antonina Stoyanova
FOUNDER

Antonina Stoyanova is a doctor of international law, diplomat and guardian of cultural and historical values. She was the First Lady of Bulgaria (1997-2002) as the spouse of President Petar Stoyanov, ...


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Teacher

Bogdana Karadocheva
Founder

Bogdana Karadocheva is one of the most beloved and famous Bulgarian singers. Born in Sofia to a family of intellectuals, she was raised by a French governess. Her musical career began when she was ...


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Teacher

Neli Beshirova
Founder

Nelly Beshirova is a businesswoman who runs a multimillion-dollar corporation in the energy business. Her company Risk Engineering AD is in the top 20 of the best employers in Bulgaria, according to ...


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