CRISIS PR - BUILDING A SUCCESSFUL STRATEGY
16 November 2022|18:30 - 21:00|гр. София, ул.“Вихрен“ № 10 (в бизнес сградата на „Риск енжинеринг“ АД)
In attendance
Date: 16/11/2022 (Wednesday)
Venue: Sofia, 10 Vihren St
(at the building of "Risk Engineering" AD)
Duration: 18.30 - 21.00
In this interactive training, the media expert Associate Professor Georgi Lozanov will answer the following question: How to build a successful strategy to solve unexpected problems. Associate Professor Lozanov will also emphasize the subtleties of protecting the reputation and public image of a person or organization.
The program includes:
- What is an image crisis in politics, business and social life? Who, why and how can inflict it on you and when is it self-inflicted?
- What is black PR, compromising material or act, cancel culture?
- Which media should you beware of and how can you convince journalists to help you?
- What role do PR, coaching and solidarity play in a crisis?
- How not to panic and act strategically when you are being attacked from all sides;
- Can a joke save you?
