Tsveti Georgieva is a leading PR expert and one of the most popular voices on the Bulgarian national airwaves.
She is the creator and host of the current morning show on Radio Fresh! (part of the national chain Fresh Radio Group, which also includes radios FM+, Melody, Z-Rock, KlasikA). As part of the team of Radio Fresh! she won the title "Bulgaria's Favourite Brand" for five years in a row - in the "Radio" section. Her career as a radio host is also marked by Darik Radio (2003-2006), in which, as regional editor-in-chief, she was awarded "Reporter of the Year" and "Material of the Year" awards.
Currently, Tsveti Georgieva is a managing partner in the PR&Image company Directo Agency. She focuses on the topic "Building a positive image and a strong reputation." Theory and practice of "self" presentation (Self presentation)".
In her work, she is guided by the motto of Directo Agency: "Winners do not rely on chance only", which can be confirmed by her clients - some of the most popular music and art stars in Bulgaria. In addition to building personal images, Tsveti Georgieva is also responsible for the positioning of leading Bulgarian brands and boutique companies. In the last year, she proved herself as a PR Expert in her role as media adviser to the Caretaker Government.
Her career is marked by good presentation and a strong public image, but she admits to always being tempted to write. Even as a teenager, Tsveti Georgieva won a competition for a short story with an unexpected ending and the opportunity to be a columnist in a magazine. She became an author in the "Press" newspaper. Her unusual literary style is evident in her book "Password 9 Months“, published by INCIALI and sold out on the market, causing critics to call her the Bulgarian Sofia Kinsella.
Her popularity as an opinion leader and her ability to control the audience garnered her a place in the selection in Petar Neftelimov's book "Success in the Bulgarian Gene", including the honour of being on the book’s cover.
Tsveti Georgieva holds two master's degrees - in business psychology and public administration. She is starting her doctoral studies in "Intellectual property and artificial intelligence". Currently, she is part of an international team in a study of charisma and the possibilities of managing and channelling it for our own purposes.