Cveti Georgieva
-Psychology of success

Cveti Georgieva

Tsveti Georgieva is a leading PR expert and one of the most popular voices on the Bulgarian national airwaves.

 

She is the creator and host of the current morning show on Radio Fresh! (part of the national chain Fresh Radio Group, which also includes radios FM+, Melody, Z-Rock, KlasikA). As part of the team of Radio Fresh! she won the title "Bulgaria's Favourite Brand" for five years in a row - in the "Radio" section. Her career as a radio host is also marked by Darik Radio (2003-2006), in which, as regional editor-in-chief, she was awarded "Reporter of the Year" and "Material of the Year" awards.

Currently, Tsveti Georgieva is a managing partner in the PR&Image company Directo Agency. She focuses on the topic "Building a positive image and a strong reputation." Theory and practice of "self" presentation (Self presentation)".

In her work, she is guided by the motto of Directo Agency: "Winners do not rely on chance only", which can be confirmed by her clients - some of the most popular music and art stars in Bulgaria. In addition to building personal images, Tsveti Georgieva is also responsible for the positioning of leading Bulgarian brands and boutique companies. In the last year, she proved herself as a PR Expert in her role as media adviser to the Caretaker Government.

Her career is marked by good presentation and a strong public image, but she admits to always being tempted to write. Even as a teenager, Tsveti Georgieva won a competition for a short story with an unexpected ending and the opportunity to be a columnist in a magazine. She became an author in the "Press" newspaper. Her unusual literary style is evident in her book "Password 9 Months“, published by INCIALI and sold out on the market, causing critics to call her the Bulgarian Sofia Kinsella.

Her popularity as an opinion leader and her ability to control the audience garnered her a place in the selection in Petar Neftelimov's book "Success in the Bulgarian Gene", including the honour of being on the book’s cover.

Tsveti Georgieva holds two master's degrees - in business psychology and public administration. She is starting her doctoral studies in "Intellectual property and artificial intelligence". Currently, she is part of an international team in a study of charisma and the possibilities of managing and channelling it for our own purposes.

Past training

In attendance
21 February 2024 | 18:30 - 20:30
In attendance
10 October 2023 | 18:30 - 21:00
In attendance
28 June 2023 | 18:30 - 20:30

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Satisfied students

Violeta Borisova - business lady

Violeta Borisova - business lady

I am delighted by the professionalism and energy with which work is done at the "Live Elegantly" Academy! I recommend the corporate training teams. They think out of the box and with a huge result and return. Personally, it was a big plus for me that training sessions were held at a time convenient for me and my staff.

Teodora - visual artist

Teodora - visual artist

"I had the privilege of attending "Elegant Thursday" at the "Live Elegantly" Academy. I met with inspiring people, I touched great talents. Thank you!"

Desislava Morales - actress

Desislava Morales - actress

"Live elegantly" Academy, you manage to create an amazing atmosphere! With you, I feel part of a very special society.

Tsvetelina Marinova - performer

Tsvetelina Marinova - performer

The art trainings of the "Live Elegant" Academy have no analogues. I am happy that I was able to take part in the music master classes. The contacts I have made are invaluable.
 

Other training