Kristina Kruncheva is an international consultant on corporate etiquette and protocol, founder and manager of SM Consulting. She graduated from the Swiss School of Etiquette and International Protocol Institut Villa Pierrefeu. She is licensed as a consultant in corporate etiquette and international protocol from The Protocol School of Washington®, USA, and as an image consultant from the London Image Institute®. In 2014, she also acquired a license for Bulgaria from Speakers Training Camp®, USA. In 2016 Kristina Kruncheva became the Executive Coach of Marshall Goldsmith Stakeholder Centered Coaching.
Kristina Kruncheva is a well-known lecturer with more than 17 years of experience. Her trainings and seminars are extremely popular. Among the company's individual clients are managers of Bulgarian and international companies and politicians.
Kristina Kruncheva is the author of numerous publications in the media and is a frequent guest on various television shows. In April 2013, the second revised and supplemented edition of her book "Business Etiquette" (published by "East-West") was released. It includes a chapter on international business protocol, where readers can familiarize themselves with the rules of business conduct in nearly 30 countries around the world.